A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.
Logos are meant to visually identify a company. The logo can contain the company’s name or just be a visual representation. A company’s logo is most often plastered on any association with it: on the products it sells, on advertisements, on sponsorship deals, or donations to charities. A logo is meant to quickly and appealingly draw an individual’s attention to the company.
While logos aim to bring instant brand recognition, some cleverly maintain hidden messaging that only eagle-eyed consumers may spot. Careful planning and consideration go into the creation of a logo and once that logo becomes well recognized, companies guard its use fiercely, as it is directly associated with the company itself. Logos are intellectual property and are protected under trademark law.